Understanding self-publishing

You know by now that books and infopreneuring works.Your next step is to find out how self-publishing can be one of your MSI? It is a proven “MSI”.Before we proceed further…since this article is about self-publishing, firstly, have a brief and basic understanding of the term “self-publishing”. Traditionally, we have the “Author” and the “Publisher” as two independent parties working together on a book. “Self-Publishing” basically means that you, as the Author, now take on the role of the Publisher too, thus the term “self”-publishing. Author and Publisher is now one person, ie YOU! We will discuss later the advantages of self-publishing and why you want to consider this option compared to other publishing ways. Why do people choose to self-publish and why self-publishing is the viable option for you…if you are looking for “MSI” or to create more wealth.You may be asking yourself right now:

- Can you write and Author a book?

- Can you get the book published? Is self-publishing an option for you?

- How best to market and promote the books?

- Is it sufficient to rely on traditional ways of publishing and marketing your books? What alternatives?

- What other sources of income that I can derive from the book?

Now, let us take a step back into the books industry.

Who are these people who writes book and why do they write books?

• If you are a celebrity or a public figure, you may want to write a book to help promote yourself, your image or to tell your life story.

• Expertise will write books to enhance their credentials, to share their expertise and to teach the world what they know.

• How about ordinary people? Do they have a story to tell, a message to reach out or information to share? Many write to fulfill their lifelong dream to be a writer. Maybe it is for personal satisfaction or a sense of achievement.

Regardless who, what and why, Authors can help make a difference to the life of the readers.

Let’s explore some of the benefits as Author of your book.

Enhances your credibility in subject matter- Author - ITY.

Being the Author, you will have Author-ITY in that subject matter, thus enhancing your credibility in the area. This is important if you are promoting yourself and your expertise. For example, if you are a trainer and you have authored a book. You will have advantage over another trainer who has not authored a book when seeing a client if the client is to select based on credentials alone. The client will have the perception that you are more credible because you have authored the book, whether it is perceived or real.

Helps fast-track your penetration into the profession

If you are new to the profession, it will help you to penetrate into the market faster and easier. The book will help open doors for you instantly.

A highly practical and visible promotion tool- your “business name card”

You can use the book as your “calling card”. Give the books away to your prospective clients and they will remember you when they need your services.

Helps your prospects and clients to gain confidence in you as “the expert” as you become “instant” expertise in the subject matter

As they perceive you to be expert, they will have more confidence in you.

Prestige and “instant” fame

Gives you instant prestige and fame as “Author

Opens new business opportunities not just in the subject matter but also in speaking and consulting

As mentioned before, it opens doors for you not just in the subject matter but related areas. You may get more speaking and consulting projects.

Ability to demand higher fees

Because you are now the “expert” you can demand more.

Create additional source of income – PASSIVE AND RESIDUAL

While you may be running your business in the “expertise area” you can use the book to create other sources of income. Income from books can be passive and residual. You only need to work on it one time and then use the same information to create many different sources of income. We will discuss this in more detail later.

Leads to more back-end sales as you develop a range of products to support your book.

More and more income sources, as you produce other back-end materials, eg Audio, Videos, Seminars, eBooks, etc.

YOU ARE LAYING THE GROUNDWORK FOR YOUR FUTURE AS THE NEW WORLD INFOPRENEUR – the trend of the future.

You are now the “Infopreneur”.

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