What is Infopreneuring?

Do you know what infopreneuring is? All of us have a story within... and it is through your years of experience that you may have a kind of expertise, knowledge or know-how that others may want to know about. These can be information that you may wish to share or it may even be something that may benefit others. We often share these with our friends, family or close associates but have you not considered that maybe we can actually convert this information into a format or product that we can sell and make some money from?For example, you may have worked for many years in a certain industry or in certain type of work and have built up your expertise in the area. At work, sometimes you train new colleagues or your protégé, coaching them on the work process, mistakes to avoid, how best to get the work done, etc. There may be others out there in the market place who is keen to leverage from your expertise in the area, or who are keen to engage your services to coach or train them.

So, can you turn these information, knowledge and experience into a format that others would want to pay for? Can you start your infopreneuring? Can you be an infopreneur?"An Infopreneur makes millions selling info. What you know is thousands of time more valuable that what you do... say it well once and it keeps paying you back... the aim is not just to create an information products but to make it produce millions for you day in and day out..." Robert Allen, Author of Multiple Streams of Income

The Trend Of The Future – InfopreneuringYou may have heard of the term recently but infopreneuring has been around for ages and been practised by many successful entrepreneurs and business people, some of whom may not realise that they are actually “infopreneuring”.So what exactly is infopreneuring?Infopreneurs can be a business person who collects information from several sources, and combines it into novel ways to serve the readers' needs while making some money from it in the process.

According to H. Skip Weitzen (author of the book 'Infopreneur'), he describes an infopreneur as "a person who gathers, organizes, and disseminates information as a business venture or as a value-added service.”So it is basically “information” + entrepreneurs” = infopreneurs; or in simple terms, information marketing.

Everyone Of Us Has A Book Inside Us…You will be surprised at how or where you can get your sources of information. Ideally these information can be derived from your own learning, work or life experience. Or information can be gleaned from your own passions, hobbies, interests, or talents. When you have such passion or interest in a subject matter, you tend to collect and compile information on these hobbies or talents of yours, consciously or unconsciously. Your amount of knowledge on these areas can be of great interest to other people with similar interest or passion. Even if you do not have the above information to share, you may have heard of some interesting stories, or have knowledge of some information that are not available publicly. Remember these may not necessarily be your own information but can be derived from somebody’s expertise, experience or knowledge.

Will People Buy?People will pay for expert advice; for a good story or for information and knowledge. People are especially willing to pay to learn from others. It can all start with a good idea or a core expertise. What do you know that people do not? Even if you do not have a core expertise but you know what the market needs, you can find the information to feed market needs and fill the gaps. You can look for undermarketed experts and take his or her idea to the market place.

Basically as infopreneur… you need to also put on the “entrepreneur” hat and think what sells! Once you have decided what core information or expertise, or what the market needs… crack the codes! Test and test until you know how and what irresistible baits to use to make the sale.

What kind of products or format that you can turn your information into?

There are many types of products that you can create from your information. The idea is to be able to convert these information into a format that you can share, distribute and thus create income from them.

Examples of the different types of products that you can convert to and make money from Infopreneuring are:

- Books, Workbooks, Booklets, Audio & Video CDs

- E-books, E-zines, E-learning, Online Reports

- Teleseminars, Training, Teaching, Workshops, Coaching, Public Speaking, Mentoring, Computer –Based Learning Systems, etc.

- Articles, Special Reports, Magazines, Games

- And many more

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